Policy support services - List of Manufacturers, Suppliers, Companies and Products | IPROS

Unlocking the Secrets to Success from the Basics of ABM [ABM Unveiled]

Latest version of 2025! Introducing the background of the growing attention on ABM strategies and an overview of the implementation of these strategies.

Recently, Account-Based Marketing (ABM) has gained attention as a means to achieve continuous business growth. In this article, we will explain the concept of ABM, the types of companies that should engage in it, how to approach it, available technologies (tools), potential pitfalls, and more. This content is designed to be helpful for individuals at various stages, whether you want to start ABM but don’t know what to do, or you are already engaged but struggling to get it off the ground. Finally, we also provide useful content such as a checklist for ABM initiatives and a marketing strategy diagnosis to determine which initiatives your company should undertake, so please be sure to check it out. *You can view the detailed content of the column through the related links. For more information, feel free to contact us.*